Turn your marketing data into revenue

I help Shopify and ecommerce brands fix their tracking, unlock clean data, and use AI-driven analytics to increase conversion rate, ROAS, and profitability.

Analytics that drive measurable growth

No vanity dashboards. No guesswork. Just clean tracking, reliable data, and actionable insights that increase revenue.

Tracking & data architecture

Fix broken GA4, GTM, and conversion tracking setups. Implement consent-compliant data collection, clean event structures, and (when needed) server-side tracking so your marketing team can actually trust the numbers.

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Shopify & ecommerce analytics

Full-funnel analytics for Shopify brands — from product views to purchase attribution. Improve ROAS, reduce wasted spend, and understand what truly drives revenue (not just last-click reporting).

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AI-driven marketing optimization

Turn historical performance into forward-looking insights. Forecast demand, spot revenue leaks, and model budget shifts across channels using practical AI/ML methods (built on top of your GA4/Shopify data).

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Why brands work with me

Revenue-focused analytics

Every implementation ties back to business impact — higher conversion rates, improved ROAS, cleaner attribution, and fewer “we don’t trust the data” conversations.

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Fast, pragmatic execution

You get a clear plan, clean implementation, and documentation your team can maintain. No over-engineering — just what moves the needle and keeps you compliant.

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Ready to improve your tracking & performance?

Tell me what you’re trying to improve (tracking, attribution, Shopify analytics, CRO, or forecasting) and I’ll suggest the fastest path to impact.